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Just interested in hearing what people are saying about Reference Selling?
"Before (RS) I would send out a mass email to everyone in my company and hope someone would share
their references with me. Most of the time I never got a response, if I did it was often too late to be effective. "
"It used to take me days or weeks through multiple phone calls, emails, personal contacts, even
begging to identify references that would be effective in my sales pursuit, with reference selling
this information is at my fingertips immediately 24 hour a day 7 days a week."
"In my company everyone used the same few customers as references year after year after year, no
one thought twice about it. It turns out one these customers had switched to our competitor over a
year ago. Our prospect thanked us for helping make their decision to go with our competitor easier for them."
"This is great! Having the information I need at my finger tips lets me be proactive, now I walk into a
prospect knowing exactly which of their peers and competitors I have helped. "
"
The way we used to ask for references included sending mass emails or voicemails to everyone in the company, and then
sitting around hoping and waiting for a response. Half the time we lost the sale before we even got a response!"

